Update Your Site, Increase Your Sales
Your website needs to be regularly updated. I’ve said it before, I’ll say it again now, and I’ll say it as often as I darn-well need to get you to believe me. A common reason for an update is a new...
View ArticleE-Marketing Campaigns That Get Results, Part 1
I’m an example kind of person. Back in high school, my math teachers could talk about polynomials and imaginary numbers all day, but I would stare at them blankly until I snuck a peek at sample...
View ArticleWhat Does Your Website Do in Five Seconds?
Remember when JT and Madonna sang that peculiar little song about how they only had four minutes to save the world? That really doesn’t seem like enough time to save the world, or, do much of...
View ArticleWhat I Learned from Super Bowl Commercials
While watching the Super Bowl ads the other day, 2 ideas came to mind: 1. Note to Self — don’t steal Doritos from Tim’s locker. Ever. (And, actually, avoid eating Doritos in the gym altogether...
View ArticleWeb Design – Home Pages That Sell
A web design has a lot of jobs, and one of the most important jobs is to make you some dough. Your chances of making this happen increase when a web design gets people delving further into the site,...
View ArticleMake That E-mail List Grow
We’ve talked before about how e-marketing campaigns can help drive traffic to your site. But the reverse is true, too. Your website can also include a short form that collects email addresses, which...
View ArticleWho Doesn’t Like Free Stuff?
Some people actually spend a lot of time scoping the internet for free stuff. And there’s plenty of it out there. With its coupons and free samples and freeware, the internet can provide hours of...
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Facebooking Best Practices
As a follow-up to last week’s post, we’ll be dissecting a recent study that breaks down Facebook best practices. The group, Buddy Media, analyzed the posts of companies in a wide-range of industries...
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Top goal for 2012: Increase Web Traffic
A majority of companies say they plan to focus on increasing their web traffic in 2012, according to a recent report by MarketingSherpa. The drivers for this are two main objectives: generating leads...
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Google’s Free Business Sites: Great Idea, But What Next?
It’s a tall order — get thousands of small businesses online and help them all succeed. Today, hundreds of small business owners and representatives from across New York are getting together for the...
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